Search the Meta ad library by keyword

meta-ad-library.meta-ads.library.search

Search publicly running Facebook and Instagram ads by keyword

Price: freeAt provider cost
Success rate: —No success-rate data yetNo success-rate data yet
Latency p50: ——
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GEThttps://toolswitch.dev/v1/tools/meta-ad-library.meta-ads.library.searchPreview

Uses platform quota
Synchronous response
Reads public data

Parameters

give it either search_terms or search_page_ids — a call with neither returns an error, not the whole library. ad_snapshot_url is the human-viewable render of the creative and needs the access token appended to load. Results are ads Meta has KEPT: commercial ads leave the library some time after they stop running, so this is a live-ish view, not an archive

Parameter	Type	Required	Description	Example
Query parameters
`after`	string	Optional	paging.cursors.after from the previous response
`limit`	integer	Optional	page size; 25 by default, a few hundred is the practical ceiling before Meta starts timing out	`25`
`fields`	string	Required	comma-separated; nothing but id comes back by default	`id,page_id,page_name,ad_creative_bodies,ad_creative_link_titles,ad_creative_link_captions,ad_snapshot_url,ad_delivery_start_time,ad_delivery_stop_time,publisher_platforms,languages,estimated_audience_size`
`ad_type`	string	Optional	ALL (default) \| POLITICAL_AND_ISSUE_ADS \| HOUSING_ADS \| EMPLOYMENT_ADS \| FINANCIAL_PRODUCTS_AND_SERVICES_ADS	`ALL`
`languages`	array	Optional	ISO 639-1 codes (plus CMN, YUE)	`["en"]`
`media_type`	string	Optional	ALL \| IMAGE \| MEME \| VIDEO \| NONE	`VIDEO`
`search_type`	string	Optional	KEYWORD_UNORDERED (default, all words in any order) \| KEYWORD_EXACT_PHRASE	`KEYWORD_UNORDERED`
`search_terms`	string	Optional	max 100 characters; matched against the ad's text. Required in practice unless you filter by search_page_ids instead	`project management software`
`ad_active_status`	string	Optional	ACTIVE (default) \| INACTIVE \| ALL — ALL is what you want for creative research, since a competitor's best-performing ad may have finished	`ALL`
`publisher_platforms`	array	Optional	FACEBOOK \| INSTAGRAM \| AUDIENCE_NETWORK \| MESSENGER \| WHATSAPP \| OCULUS \| THREADS	`["INSTAGRAM"]`
`ad_delivery_date_max`	string	Optional	YYYY-MM-DD
`ad_delivery_date_min`	string	Optional	YYYY-MM-DD; ads that were delivering on or after this date	`2026-06-01`
`ad_reached_countries`	array	Required	REQUIRED on every ads_archive call. JSON array of ISO country codes, URL-encoded — ["US"] — or ALL	`["US"]`
`estimated_audience_size_min`	integer	Optional	one of the fixed buckets 100 \| 1000 \| 5000 \| 10000 \| 50000 \| 100000 \| 500000 \| 1000000

Query parameters
afterstringOptional
paging.cursors.after from the previous response
limitintegerOptional
page size; 25 by default, a few hundred is the practical ceiling before Meta starts timing out
Example: 25
fieldsstringRequired
comma-separated; nothing but id comes back by default
Example: id,page_id,page_name,ad_creative_bodies,ad_creative_link_titles,ad_creative_link_captions,ad_snapshot_url,ad_delivery_start_time,ad_delivery_stop_time,publisher_platforms,languages,estimated_audience_size
ad_typestringOptional
ALL (default) | POLITICAL_AND_ISSUE_ADS | HOUSING_ADS | EMPLOYMENT_ADS | FINANCIAL_PRODUCTS_AND_SERVICES_ADS
Example: ALL
languagesarrayOptional
ISO 639-1 codes (plus CMN, YUE)
Example: ["en"]
media_typestringOptional
ALL | IMAGE | MEME | VIDEO | NONE
Example: VIDEO
search_typestringOptional
KEYWORD_UNORDERED (default, all words in any order) | KEYWORD_EXACT_PHRASE
Example: KEYWORD_UNORDERED
search_termsstringOptional
max 100 characters; matched against the ad's text. Required in practice unless you filter by search_page_ids instead
Example: project management software
ad_active_statusstringOptional
ACTIVE (default) | INACTIVE | ALL — ALL is what you want for creative research, since a competitor's best-performing ad may have finished
Example: ALL
publisher_platformsarrayOptional
FACEBOOK | INSTAGRAM | AUDIENCE_NETWORK | MESSENGER | WHATSAPP | OCULUS | THREADS
Example: ["INSTAGRAM"]
ad_delivery_date_maxstringOptional
YYYY-MM-DD
ad_delivery_date_minstringOptional
YYYY-MM-DD; ads that were delivering on or after this date
Example: 2026-06-01
ad_reached_countriesarrayRequired
REQUIRED on every ads_archive call. JSON array of ISO country codes, URL-encoded — ["US"] — or ALL
Example: ["US"]
estimated_audience_size_minintegerOptional
one of the fixed buckets 100 | 1000 | 5000 | 10000 | 50000 | 100000 | 500000 | 1000000

Code samples

Replace $TOOLSWITCH_KEY with the key you created in the console.

Preview

curl -X GET 'https://toolswitch.dev/v1/tools/meta-ad-library.meta-ads.library.search' \
  -H "X-Toolswitch-Key: $TOOLSWITCH_KEY"

import os
import requests

response = requests.request(
    "GET",
    "https://toolswitch.dev/v1/tools/meta-ad-library.meta-ads.library.search",
    headers={"X-Toolswitch-Key": os.environ["TOOLSWITCH_KEY"]},
)
response.raise_for_status()
print(response.text)

const response = await fetch("https://toolswitch.dev/v1/tools/meta-ad-library.meta-ads.library.search", {
  method: "GET",
  headers: {
    "X-Toolswitch-Key": process.env.TOOLSWITCH_KEY ?? "",
  },
});
if (!response.ok) throw new Error(`Request failed: ${response.status}`);
console.log(await response.text());

This gateway API is in preview; its URL and authentication may change. The example parameters are sample data. Calls are billed at free, including the service fee.